Jaclyn Sienna India started her travel concierge service, Sienna Charles, in 2008 with the determination to succeed despite having no clients initially. During her early days, she would receive calls from potential customers interested in travel but had to pretend her services were fully booked, causing some skepticism from her husband.
Fast forward sixteen years, India now serves high-profile clients, including numerous world leaders and celebrities, all making over $100 million a year. She has built a reputation as a trusted provider for elite travelers, offering personalized services that go beyond mere luxury.
India emphasizes the importance of care and connection in her work. Drawing on her experience as a server, she understands how to cater to the needs and desires of her clients, who often possess significant power and connections of their own. Her extensive network, featuring over 2,000 relationships in hospitality, allows her to create unique travel and dining experiences.
She focuses on understanding her clients’ visions and bringing them to life, whether it’s creating an exclusive event or a simple yet meaningful moment. For example, rather than promoting well-known fine dining spots, she curates experiences that reflect deeper interests, such as recommending an innovative restaurant over a Michelin-starred one.
India’s bespoke offerings include memorable experiences like candlelit dinners in historic locations and meetings with notable personalities. On one occasion, she arranged for former President George W. Bush to enjoy familiar comforts on a trip to Ethiopia.
Her commitment to authenticity sets her apart. India believes that exceptional experiences are about more than luxury; they encompass genuine connections with people and the world around her. She engages with everyone—from cab drivers to restaurant staff—to uncover exciting and unique options for her clients, reinforcing her belief that true luxury lies in authentic experiences.