Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with a vision of success, despite starting without clients. In the early days, she would receive inquiries from potential customers excited about trips, but she had to pretend her services were fully booked, much to her husband’s disbelief.
Fast forward sixteen years, India has built a prestigious clientele that includes world leaders and celebrities such as Mariah Carey, catering specifically to individuals with annual incomes exceeding $100 million. India attributes her success not to her clients’ wealth or connections but to a genuine care for their needs and desires.
Her extensive network within the hospitality industry includes over 2,000 contacts, enabling her to craft personalized travel and dining experiences. She emphasizes understanding her clients’ visions and translating them into reality, even if they lack the necessary resources.
India focuses on providing unique experiences rather than just luxurious settings. For instance, she prefers to recommend innovative dining options over traditional high-end venues. Notable arrangements she has made include candlelit dinners in Versailles and brunch on the Arc de Triomphe, as well as interactions with prominent figures like the Hermes and Fendi families.
However, her approach can also involve simple comforts. When former President George W. Bush visited Ethiopia, India ensured he had his favorite snacks and drinks, reflecting her commitment to genuine, authentic experiences for her clients. She spends considerable time engaging with various people during her travels to uncover interesting options, believing that valuable experiences come from more than just luxury.