Jaclyn Sienna India founded her travel concierge service, Sienna Charles, in 2008 with a vision to succeed despite starting from scratch. In the early days, she would receive inquiries from potential clients interested in high-profile travel experiences, leading her to feign a busy schedule even when she had no clients.
Now, after sixteen years, her determination has led her to serve high-profile clients, including world leaders and celebrities such as former President George W. Bush and Mariah Carey. India caters to an elite clientele comprised of individuals earning over $100 million annually, providing exclusive services that go beyond what they can arrange for themselves.
India emphasizes the importance of personal connection, stating, “Care is what gets things done.” With a background in serving, she knows how to understand her clients’ desires and delivers tailored experiences that resonate with them. Her extensive network in the hospitality sector, including over 2,000 contacts, enables her to create bespoke travel and dining experiences.
She aims not just to secure access to luxurious or trendy venues but to ensure that each experience is meaningful. For instance, she prefers venues that offer unique dining experiences over well-known restaurants. India illustrates this point by comparing the culinary offerings of French Laundry and Single Thread Farms, opting for the latter in terms of uniqueness and excitement.
Her clients benefit from one-of-a-kind events she organizes, such as a candlelight dinner in Versailles and brunch on the Arc de Triomphe. India also integrates personal interactions into her services, facilitating meals with influential families, like those from Hermes and Fendi.
Sometimes, the simplest comforts are what her clients value most. For example, when arranging travel for Bush in Ethiopia, she ensured he had familiar comforts, including peanut butter and non-alcoholic beer, along with local touches that would make him feel at home.
Ultimately, India’s philosophy revolves around providing authentic experiences that transcend luxury, ensuring her clients enjoy meaningful moments during their travels.