Jaclyn Sienna India launched her luxury travel concierge, Sienna Charles, in 2008, with a determination to succeed despite lacking initial clients. She recalls how her husband doubted her ambitions as they received inquiries from potential clients while she had no bookings to offer. Today, after sixteen years of hard work, India now serves an elite clientele, including world leaders and celebrities, all of whom generate annual incomes exceeding $100 million.
India attributes her success to a unique approach that emphasizes care and personal connection. With a background as a server, she understands the intricacies of human interaction and prioritizes attentiveness to her clients’ needs. Sienna Charles is distinguished by a vast network of over 2,000 relationships within the hospitality sector, enabling India to curate exclusive travel and dining experiences.
Understanding her clients’ visions is a key aspect of her service, allowing her to transform their ideas into reality without them having the time or resources to do so themselves. While she can arrange access to prestigious venues, India emphasizes the importance of meaningful and unique experiences over mere luxury. For instance, she prefers showcasing experiences like Single Thread Farms in Napa over the more widely recognized French Laundry.
Her creative itineraries can include extraordinary events, such as a candlelight dinner in Versailles or brunch atop the Arc de Triomphe. India also seeks to connect her clients with notable figures, having arranged meals with prominent families like the Hermes and Fendi clans.
On occasion, her clients desire simpler comforts, such as when former President George W. Bush visited Ethiopia, where she ensured he had familiar items available, like peanut butter and non-alcoholic beer, alongside a warm welcome from local children wearing Texas Rangers caps.
India’s philosophy is to provide an authentic and enriching experience for her clients, blending luxury with a genuine appreciation for diverse cultural encounters. She dedicates her day to engaging with everyone around her, from cab drivers to restaurant staff, in her quest to uncover the most interesting options for those she serves.