Jaclyn Sienna India launched her luxury travel concierge, Sienna Charles, in 2008 with a determination to succeed, despite having no clients at the time. She often found herself faking a busy schedule when potential clients reached out, claiming that her services were fully booked with high-net-worth individuals.
Fast forward sixteen years, and her strategy has clearly paid off. India now serves an elite clientele that includes world leaders like former President George W. Bush and celebrities such as Mariah Carey, all of whom earn over $100 million annually. The differentiating factor in her service lies in her personal approach to customer care.
India believes that despite her clients’ wealth and influence, what truly makes a difference in achieving their desires is compassion and connection. Drawing from her background as a server, she emphasizes understanding what drives individuals and showing genuine concern for their needs.
Sienna Charles boasts a vast network of over 2,000 relationships within the hospitality sector, enabling her to craft unique travel and dining experiences. India excels at translating her clients’ vague visions into memorable adventures, offering them access and creativity they may lack.
Her focus isn’t merely on securing exclusive reservations but ensuring that her clients’ experiences are meaningful. For instance, she opts not to promote certain high-profile dining options, favoring less traditional but more intriguing venues.
India has organized extraordinary events, such as candlelit dinners in Versailles and brunch atop the Arc de Triomphe. She also creates opportunities for her clients to meet influential figures; for example, she facilitated meals with members of the Hermes and Fendi families.
However, she understands that sometimes her clients’ needs are more straightforward. When organizing a trip for Bush to Ethiopia, she arranged comfort items from home, like peanut butter and non-alcoholic beer.
India’s commitment to authentic experiences extends across her interactions, as she engages with everyone from taxi drivers to restaurant staff to uncover the most interesting options for her clients. For her, luxury is not confined to opulent settings, but encompasses genuine, meaningful encounters.