Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008, determined to succeed despite having no clients at the time. Initially, she convinced her husband of her busy schedule by claiming to be sold out for the season, even as she received inquiries from potential customers.
Fast forward sixteen years, and India’s strategy has proven effective. Her client roster now includes high-profile individuals such as former President George W. Bush and entertainers like Mariah Carey. She caters exclusively to clients earning over $100 million annually, offering them services they cannot easily arrange for themselves.
India emphasizes that her approach is rooted in genuine care and personal connection. Her previous experience as a server honed her understanding of people’s needs, allowing her to provide tailored recommendations and experiences. With a vast network of over 2,000 contacts in the hospitality sector, including luxury hotels, restaurants, and yachts, she crafts unique travel experiences for her elite clients.
Unlike many in the industry, India prioritizes authenticity and meaningful encounters over sheer luxury. For instance, she prefers unique experiences, such as those offered at Single Thread Farms, over well-known but less exciting venues like the French Laundry.
Her services have included arranging private meals with prominent families, such as breakfast with the Hermes family and lunch with the Fendi family in Rome. She also caters to simpler request, ensuring that George W. Bush had peanut butter and non-alcoholic beer during his trip to Ethiopia, even arranging for local children to greet him in Texas Rangers caps.
India’s commitment to her clients is evident in her dedication to discovering unique, authentic experiences. Through her extensive interactions and connections, she aims to create memorable moments that go beyond traditional notions of luxury.