Amy Shack Egan’s journey from helping a friend plan a wedding to establishing two successful businesses is a testament to her entrepreneurial spirit and passion for the wedding industry. A decade ago, Egan, navigating life as a post-college graduate in New York City, discovered her talent for event planning while assisting a friend. This sparked an unexpected career path, leading her to create Modern Rebel, a wedding planning company that challenges traditional norms within the industry.
With over 500 weddings planned under her belt, Egan quickly realized that many couples struggle with logistics while managing their own celebrations, often turning to wedding coordinators for support. Recognizing this gap, she launched Cheersy in February 2025, a digital platform connecting couples with vetted coordinators. Egan’s prior experience enables her to empathize with both parties, emphasizing that she is more than just a typical tech entrepreneur focused solely on profits; she values the importance of service in the wedding marketplace.
To fuel her new venture, Egan sought investor support, leading to a serendipitous meeting with actress Kerry Washington, who became Cheersy’s lead investor, along with several other notable figures in the event planning industry. Cheersy’s pre-seed funding round raised $550,000, highlighting significant interest in Egan’s vision to ensure all couples feel recognized and celebrated during their wedding planning process.
Egan’s story illustrates that stepping into the unknown can lead to innovative solutions that benefit both service providers and couples alike. As she continues to grow her businesses, Egan’s emphasis on authenticity and service could inspire other aspiring entrepreneurs to find their own paths in unconventional spaces.
This narrative not only showcases Egan’s achievements but also reflects a broader trend of creative entrepreneurs reshaping traditional industries to better serve their communities.