Jaclyn Sienna India established Sienna Charles, a boutique travel concierge, in 2008 with a focus on projecting confidence in her abilities despite being new to the industry. She recalled the skepticism of her husband as she fielded calls from potential clients, claiming to be fully booked with high-net-worth individuals, despite having no clients at that time.
Fast forward sixteen years, and her determination has paid off significantly. India now serves an elite clientele that includes prominent figures like former President George W. Bush and celebrities such as Mariah Carey. Her services cater to individuals with annual incomes exceeding $100 million, who, despite their wealth, seek specialized assistance in their travel experiences.
India attributes her success to her genuine care for her clients’ needs, emphasizing that it’s not just about connections but about empathy and understanding. With a background as a server for five years, she has honed the ability to read what clients desire and make it happen.
Her vast network, referred to as her “black book,” contains over 2,000 contacts within the hospitality sector, including luxury hotels, yachts, and top-tier restaurants. This extensive relationship-building allows her to curate unique experiences tailored to her clients’ wishes.
While she is capable of securing reservations at prestigious venues, India focuses on providing authentically memorable experiences rather than just luxurious ones. For instance, she eschews well-known restaurants like the French Laundry in favor of more unique dining options, citing the creativity of places like Single Thread Farms.
Her portfolio of exclusive events includes organizing a candlelit dinner in the grandeur of Versailles and brunch atop the Arc de Triomphe. India also prides herself on connecting her clients with notable personalities, having arranged meals with influential families like the Hermes and Fendi clans.
Even when her clients request simpler comforts, such as food items that remind them of home, India goes above and beyond. An example includes ensuring that President Bush had peanut butter and non-alcoholic beer during his trip to Ethiopia, along with a warm welcome of local children in Texas Rangers caps.
Through her commitment, India emphasizes the importance of providing authentic experiences beyond mere luxury, recognizing that her clients appreciate the richness of genuine interactions and unique cultural moments.