Jaclyn Sienna India launched Sienna Charles, her travel concierge service, in 2008 with a blend of aspiration and strategy. Initially perceived as unrealistic by her husband, she confidently asserted that her services were in high demand, even though she had no clients at the time.
Fast forward sixteen years: India’s approach has proven effective. She now caters to high-profile clients, including former President George W. Bush and celebrities like Mariah Carey. Her clientele typically comprises individuals earning over $100 million annually, reinforcing the challenge of providing experiences that satisfy these already privileged clients.
India attributes her success to genuine care and emotional intelligence. Drawing on her experience as a server for five years, she aims to understand her clients’ desires beyond just luxury, focusing instead on their true needs and aspirations.
Sienna Charles features an extensive network of over 2,000 contacts in the hospitality sector, allowing India to craft bespoke travel experiences tailored to her clients. She emphasizes understanding their visions and delivering accordingly, even if it means steering them toward less conventional options.
For instance, she prefers recommending dining experiences that resonate with authenticity over trendiness, opting for establishments that provide unique offerings. India has orchestrated memorable experiences, such as a candlelight dinner in Versailles and brunch atop the Arc de Triomphe. She often combines meals with interactions with notable personalities, enhancing the exclusivity of the engagements.
Occasionally, her clients’ requests are more practical. During Bush’s visit to Ethiopia, India ensured his comfort with simple pleasures like peanut butter and non-alcoholic beer, along with a warm welcome from local children.
Ultimately, India’s philosophy prioritizes meaningful experiences over mere luxury, recognizing that her clients seek authenticity in every encounter. She actively engages with a wide range of individuals to uncover unique options, highlighting her belief that the world encompasses much more than high-end indulgences.