Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with aspirations to succeed despite being relatively unknown at the time. Early in her career, she often received inquiries from potential clients based on articles she had published, even though she had no actual clients. Facing skepticism from her husband, she maintained a façade of busyness, claiming to be fully booked with high-net-worth individuals.
Fast forward sixteen years, and India has transformed her initial ambitions into a flourishing enterprise, catering to a slew of distinguished clients, including former President George W. Bush and pop icon Mariah Carey. Her clientele typically includes individuals with annual earnings exceeding $100 million, requiring services that extend beyond what they could obtain independently.
India emphasizes that her unique approach to client relations is rooted in genuine care and understanding. Drawing on her experience as a server, she recognizes the importance of personal connections and attentiveness in delivering exceptional service. At Sienna Charles, she boasts an extensive network of over 2,000 contacts in the hospitality sector, which allows her to curate exclusive travel and dining experiences for her clients.
Her clients often express specific desires for their trips, but India has a special knack for interpreting these requests and turning them into reality. For instance, she prioritizes meaningful experiences over mere luxury, often choosing alternatives to popular establishments that she believes may not offer the same level of excitement.
India has orchestrated remarkable events, such as a candlelit dinner in Versailles and brunch atop the Arc de Triomphe. Her services don’t just include elaborate meals; she also facilitates personal encounters with influential figures, having arranged lunches with prominent families like the Hermès and Fendi clans.
Beyond the sumptuous experiences, India also attends to the more straightforward needs of her high-profile clients. For example, when President Bush visited Ethiopia, she ensured his comfort by providing familiar snacks like peanut butter and non-alcoholic beer and arranged heartfelt interactions with local children.
Ultimately, India’s mission transcends providing luxurious outings; she aims to create authentic experiences that resonate with her clients, illustrating that the essence of travel lies in genuine connections rather than opulence alone.