Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with aspirations to succeed, despite initial struggles. At the time, she often received inquiries from potential clients, but lacked any actual business. She recalled how her husband doubted her as they received calls from people asking for assistance, to which she would respond they were fully booked, even though she had no clients.
Now, sixteen years later, her business has flourished, garnering clients such as former President George W. Bush and celebrity Mariah Carey. India caters to individuals with an annual income exceeding $100 million, providing personalized services that go beyond what her wealthy clients can access on their own.
India emphasizes that success in her industry is not just about connections but about genuine care and understanding. Drawing from her experience as a server, she believes in the importance of connecting with people on a personal level. Her extensive network in the hospitality sector, which includes over 2,000 contacts, allows her to arrange exceptional travel and dining experiences tailored to her clients’ desires.
While often associated with luxury, India focuses on creating meaningful experiences rather than just exclusive access. She mentioned that although she could arrange a reservation at a renowned restaurant, such as the French Laundry, she prefers to offer alternatives that provide a deeper connection or uniqueness.
Her tailored arrangements have included a candlelight dinner in Versailles and brunch on the Arc de Triomphe. Additionally, she facilitates exclusive encounters with influential figures, like breakfasts with the Hermes family or lunches with the Fendi family in Rome.
Sometimes, her clients request simpler comforts. For instance, when Bush visited Ethiopia, she ensured he had familiar foods like peanut butter and non-alcoholic beer, accompanied by local children wearing Texas Rangers caps.
India’s philosophy is rooted in care and authenticity, believing that her clients seek enriching experiences beyond mere luxury. She invests time in understanding the preferences of everyone she meets, whether it be cab drivers or restaurant staff, to curate unique and authentic experiences for her clientele.