Jaclyn Sienna India established her travel concierge service, Sienna Charles, in 2008 with the resolve to navigate the industry even without an initial client base. She recalls her early struggles when calls from potential clients would come in, prompting her to fabricate a busy schedule despite having no customers. Over the years, her persistence has paid off, and she now counts notable figures, including former President George W. Bush and stars like Mariah Carey, among her clientele.
Sienna Charles caters to high-net-worth individuals, making over $100 million annually, offering services that go beyond luxury to deliver genuine experiences. India emphasizes the importance of caring interactions and building relationships in the hospitality sector. With a vast network encompassing over 2,000 contacts in hotels, restaurants, and yacht services, she crafts unique travel and dining experiences tailored to her clients’ desires.
India prides herself on understanding her clients’ visions and delivering on them with creativity and precision. She prefers to suggest places that are not only exclusive but truly enriching, as shown by her choice to forgo the well-known French Laundry in favor of lesser-known but more interesting establishments.
Her diverse offerings include arranging memorable dinners and brunches at extraordinary locations, such as a candlelit dinner in Versailles and a brunch atop the Arc de Triomphe. Additionally, she ensures that clients receive personal touches, such as when she arranged for Bush to have his favorite peanut butter and non-alcoholic beer during a trip to Ethiopia.
India’s commitment to delivering authentic experiences highlights her belief that luxury is not solely about opulence but encompasses a broader spectrum of genuine interactions with the world around her.