When Jaclyn Sienna India established her travel concierge service, Sienna Charles, in 2008, she was determined to succeed despite not having any clients initially. She recalled how her husband doubted her ambitions as she would receive calls from potential clients interested in trips to popular destinations like Disney or New Jersey, all while she had no bookings.
After sixteen years, India’s persistence has paid off. Today, her clientele includes prominent figures such as former President George W. Bush and celebrities like Mariah Carey. Her business caters exclusively to those with an annual income exceeding $100 million. India attributes her success to her genuine care for her clients and her ability to connect with them on a personal level.
India emphasizes that her clientele, despite their power and connections, often lack the time, access, or creativity to realize their travel dreams. She specializes in interpreting their visions and delivering customized experiences tailored to their desires.
Her extensive network includes over 2,000 contacts in the hospitality sector, allowing her to offer unique travel and dining experiences that go beyond mere luxury. For instance, she doesn’t promote popular but conventional venues like the French Laundry, preferring to highlight more distinctive options such as Single Thread Farms.
India’s focus is on delivering memorable and authentic experiences. She has organized exceptional events such as a candlelight dinner at Versailles and a brunch atop the Arc de Triomphe. Additionally, she arranges opportunities for clients to meet influential personalities, such as breakfasts and lunches with the Hermes and Fendi families.
However, India’s offerings are not always extravagant. For example, when arranging a trip for Bush to Ethiopia, she ensured he had his favorite comforts, including peanut butter and non-alcoholic beer, and arranged for local children to greet him wearing Texas Rangers baseball caps.
Her approach emphasizes that authentic experiences matter just as much as luxury. India strives to create remarkable moments by engaging with everyone from drivers to restaurant staff, believing that the richness of the world extends beyond high-end services to genuinely meaningful interactions.