Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with a vision to succeed in the travel industry. Initially, she faced challenges and had no clients, yet she portrayed an image of success by claiming to be fully booked.
Fast forward sixteen years, and her strategy has proven successful. Today, India serves high-profile clients, including former President George W. Bush and celebrities like Mariah Carey, catering to those with incomes exceeding $100 million a year. Faced with such elite clientele, India emphasizes the importance of genuine care over mere connections in getting things done.
With over 2,000 relationships in the hospitality industry, her network allows her to create personalized travel and dining experiences tailored to her clients’ desires. India has honed the ability to grasp her clients’ visions quickly and deliver on them effectively.
While she can secure reservations at the most exclusive venues, India prioritizes ensuring her clients find value beyond luxury. For instance, she dismisses the hype surrounding a well-known three-Michelin star restaurant in Napa, instead opting to recommend unique dining experiences that resonate with her clients.
Her bespoke services often lead to extraordinary events, such as organizing a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. India also values pairing meals with influential figures, having arranged gatherings with notable families like Hermes and Fendi.
However, she adapts to simpler client preferences as well. When arranging a trip for Bush in Ethiopia, she made sure he felt at home by providing familiar comforts like peanut butter and non-alcoholic beer, and organizing a warm welcome from local children.
India emphasizes that her commitment to understanding and connecting with people at all levels enriches her offerings. She believes that luxury is not solely about opulence, but about creating authentic and meaningful experiences for her clients.