Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008, driven by a strong desire to succeed despite initially lacking clients. Early on, she often dealt with queries from potential customers referencing her articles, leading her to claim busyness with elite clients that she didn’t yet have.
Fast forward sixteen years, and India has transformed her business into a successful enterprise catering to high-profile individuals, including former President George W. Bush and celebrity figures like Mariah Carey. Today, she assists clients who generate annual incomes exceeding $100 million, providing exclusive travel and dining experiences that go beyond what they could arrange themselves.
India emphasizes the importance of genuine care and personal connections in her work. Drawing on her five years of experience as a server, she understands what clients truly value and dedicates herself to crafting extraordinary experiences tailored to their needs. She maintains an expansive network within the hospitality industry, which she calls her “black book,” containing over 2,000 contacts that help her create unforgettable moments for her clients.
Her services are not just about accessing the most opulent venues but ensuring the experiences are meaningful and distinctive. For example, she prefers recommending unique dining experiences over highly acclaimed but conventional options, such as opting for Single Thread Farms instead of the renowned French Laundry.
India has arranged extraordinary events like a candlelit dinner in Versailles and brunch on the Arc de Triomphe, also facilitating meetings with prominent personalities like the Hermes and Fendi families. However, she also caters to more ordinary requests, ensuring that her clients, like Bush during his visit to Ethiopia, have their comforts, such as peanut butter and non-alcoholic beer, available to them.
With her commitment to authenticity and unique experiences, India engages with everyone from cab drivers to restaurant staff to create the best possible options for her clients, proving that luxury can encompass a wide range of meaningful experiences.