Jaclyn Sienna India established Sienna Charles, a bespoke travel concierge service, in 2008 with an ambitious goal: to succeed despite initial challenges. Early on, India found herself in a position of having no clients, often declining inquiries by presenting a busy schedule filled with high-net-worth clientele that didn’t exist at the time. However, her perseverance has led to remarkable success, and today, she proudly counts influential figures including former President George W. Bush and celebrities like Mariah Carey among her clients.
India’s clientele typically includes individuals with annual earnings exceeding $100 million, and she believes her unique value lies in genuine care and attention, rather than simply arranging luxury experiences. Drawing on her previous experience as a server, she emphasizes the importance of understanding client needs on a personal level.
Sienna Charles boasts an extensive network of over 2,000 contacts in high-end hospitality, enabling India to create custom travel and dining experiences that few others can offer. Her ability to interpret clients’ desires into unforgettable moments sets her apart in a competitive market. For her, the goal is not just to access glamorous locations, but to curate meaningful experiences that resonate on a deeper level.
India has organized extraordinary events, such as a candlelight dinner in Versailles and brunch atop the Arc de Triomphe, illustrating her commitment to crafting unique activities for clients. On a more personal note, when arranging travel for former President Bush, she ensured he had familiar comforts like peanut butter and non-alcoholic beer during his trip to Ethiopia, not forgetting the simple pleasures that bring joy.
By engaging with everyone from cab drivers to restaurant staff, India seeks authentic possibilities for her clients, focusing on experiences that transcend traditional notions of luxury. Ultimately, her work exemplifies how care and creativity can lead to exceptional and meaningful travel encounters.
In a world often defined by wealth and opulence, India’s approach serves as a reminder that true luxury can be found in personalized attention and authenticity, transforming ordinary moments into extraordinary memories for those who already have everything.