When Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008, she initially struggled with a lack of clients. She fictitiously portrayed a busy lifestyle to attract clientele, despite not having any at the time. Sixteen years later, her determination to succeed has led her to serve an exclusive roster of high-profile clients, including world leaders and celebrities.
India now specializes in providing tailored experiences for individuals who earn above $100 million annually, individuals who could secure these experiences themselves but lack the time and resources. Her approach emphasizes personal connections and attention to detail, guided by her previous experience as a server.
Her extensive network, which includes over 2,000 contacts in the hospitality sector, allows her to create extraordinary travel and dining experiences. India believes that the key to fulfilling her clients’ desires lies in understanding their visions, often conveyed in only a few words.
Rather than focusing solely on well-known luxury venues, India prioritizes the overall experience her clients have. For instance, she opts not to recommend the acclaimed French Laundry, finding it less intriguing than alternatives like Single Thread Farms.
Her unique offerings include orchestrating intimate dinners at historic locations, such as a candlelit meal in Versailles and brunch atop the Arc de Triomphe. Beyond luxury, she ensures her clients have genuine experiences, sometimes meeting prominent personalities during meals.
For simpler requests, such as ensuring former President George W. Bush felt at home while traveling in Ethiopia, India provided familiar comforts like peanut butter and non-alcoholic beer, as well as a touch of local culture with children wearing baseball caps from the Texas Rangers.
India emphasizes her genuine care for people, often engaging with individuals from various backgrounds to uncover unique options for her clients, proving that authentic experiences span beyond mere luxury.