Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with a determination to succeed despite not having any clients initially. She would often receive calls from potential customers after seeing her articles, leading her to claim that she was fully booked with high-net-worth individuals, even though she had none.
Fast forward sixteen years, and India has turned her strategy into a thriving business, attracting a clientele that includes multiple world leaders and celebrities like Mariah Carey. Her services cater to individuals with annual incomes exceeding $100 million, many of whom are accustomed to having everything.
India emphasizes that what sets her apart is her personal touch and genuine care for her clients, rather than just arranging access to exclusive venues. Drawing on her experience as a server, she understands the importance of catering to people’s needs and desires.
Sienna Charles is supported by her extensive “black book,” which holds over 2,000 contacts within the hospitality sector, including luxury hotels, restaurants, and yacht services. This network enables her to create unique travel experiences tailored to each client’s vision, even if they might not have the time or resources to realize those ideas themselves.
India is selective about the high-profile venues she promotes, prioritizing authentic experiences over merely luxurious ones. She has arranged remarkable events such as a candlelit dinner in Versailles and a unique brunch on the Arc de Triomphe. Her services extend to creating opportunities for her clients to connect with influential figures, including meals with prominent families in the fashion world.
Even when simple comforts are desired, like ensuring former President George W. Bush had his favorite peanut butter and non-alcoholic beer during a trip to Ethiopia, India goes above and beyond. Understanding that her clients seek authentic and meaningful experiences, she dedicates her time to discovering the best options for them, believing that luxury is about more than just opulence.