In 2008, Jaclyn Sienna India launched Sienna Charles, a boutique travel concierge, with the mindset of “faking it until I make it.” Initially, she faced skepticism from those around her, including her husband, as she took calls from potential clients expressing interest in trips to places like Disney or New Jersey, despite having no real clientele at the time.
Fast forward sixteen years, and India’s approach has proven successful. Her client roster includes prominent figures such as former President George W. Bush and celebrities like Mariah Carey. She now caters to individuals with an annual income exceeding $100 million — a demographic that typically has access to everything. Yet, India emphasizes that her value lies in the care and attention she provides, rather than just connections alone.
With a vast network of over 2,000 industry relationships, Sienna Charles offers unique travel and dining experiences by understanding her clients’ desires and translating those into reality. India highlights her ability to grasp her clients’ visions quickly, even with minimal input.
While her priority is to provide tailored experiences rather than simply the most luxurious options, India believes in selecting venues that offer genuine value. For example, she prefers less commercial dining experiences, like those at Single Thread Farms, over well-known places like the French Laundry.
India’s creativity in crafting memorable experiences is evident in past events, such as arranging a candlelight dinner in Versailles and brunch on the Arc de Triomphe. She also facilitates personal connections for her clients, like coordinating meals with influential families such as the Hermes and Fendi families.
At times, her services cater to simpler needs, as was the case when she ensured George W. Bush had his favorite foods while traveling in Ethiopia. India prides herself on her genuine care for people, often engaging with local drivers and restaurant staff to uncover authentic experiences for her clients, bridging the gap between luxury and sincerity in travel.