Jaclyn Sienna India established Sienna Charles, a boutique travel concierge, in 2008 with the ambitious mindset of “faking it until making it.” Her journey began when she faced skepticism from her husband as she received inquiries about travel experiences she had yet to provide.
Fast forward sixteen years, and her strategy has proven effective. India now serves an elite clientele that includes prominent world leaders and celebrities, all commanding incomes exceeding $100 million annually. Her role is to create unique travel experiences that are often out of reach for her clients, who already possess wealth and influence.
India emphasizes the importance of care and emotional connection in her services. With a background as a server, she believes that understanding clients’ needs is essential. Sienna Charles is characterized by a vast network of over 2,000 relationships within the hospitality sector, including luxury hotels, yachts, and high-end restaurants.
“To fulfill my clients’ vision, I use only a few words to grasp their dreams and deliver them,” India explained. However, her mission goes beyond merely accessing lavish locations; it is about curating meaningful experiences. For instance, she tends to avoid high-profile dining spots like the French Laundry in Napa, instead opting for lesser-known but more intriguing venues.
India has orchestrated extraordinary events for her clients, such as private dinners in Versailles and brunch on the Arc de Triomphe. In addition to exclusive meals, she seeks to integrate opportunities to meet influential figures, having arranged gatherings with members of both the Hermes and Fendi families.
At times, her clients’ requests are straightforward. When former President George W. Bush visited Ethiopia, she ensured he had familiar comforts like peanut butter and non-alcoholic beer, complemented by local children donned in Texas Rangers caps to welcome him.
Passionate about her work, India engages with everyone from cab drivers to restaurant staff to discover the most authentic experiences for her clients. She believes that luxury is not the only gauge of satisfaction; true value lies in genuine, enriching experiences.