Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008 with the vision of establishing a successful business, even if it meant starting without any clients. Initially, she faced skepticism, including from her husband, as she would often receive inquiries from potential clients about vacations, despite not having any business to show for it at the time.
Fast forward sixteen years, and her strategy of perseverance and networking has paid off. India now counts high-profile figures, including former President George W. Bush and celebrities like Mariah Carey, among her clientele, all of whom earn over $100 million annually.
India emphasizes that her unique offering lies not in luxury itself, but in personalized care and connections. Having worked as a server for five years, she understands customer needs deeply. Her expansive “black book,” featuring over 2,000 contacts in the high-end hospitality industry, allows her to craft exclusive travel and dining experiences tailored to her clients’ desires.
She describes her role as a facilitator who translates vague visions into unforgettable experiences. For instance, while she can arrange dining at renowned establishments, she prioritizes genuine enjoyment over mere prestige. She prefers to recommend unique culinary experiences, like Single Thread Farms in California, over more conventional choices.
India’s expertise extends beyond simple bookings; she arranges extraordinary moments, such as a candlelight dinner in Versailles and brunch atop the Arc de Triomphe. She also facilitates memorable meet-and-greet opportunities, connecting clients with prominent figures, including the Hermes and Fendi families.
However, she notes that sometimes the simplest comforts matter most. For instance, when arranging a trip for Bush to Ethiopia, she ensured he had his favorite peanut butter and non-alcoholic beer, while also providing a warm welcome from local children wearing Texas Rangers caps.
Ultimately, India believes in the importance of authenticity in travel experiences. She dedicates her time to engaging with various individuals, from cab drivers to restaurant staff, to curate authentic options for her high-profile clients, emphasizing that value lies in genuine experiences rather than just luxury.