Jaclyn Sienna India founded her boutique travel concierge, Sienna Charles, in 2008 with a determination to succeed, even if it meant pretending to be more established than she was. Initially, India faced skepticism from those close to her, including her husband, as she fielded inquiries from clients for trips to popular destinations like Disney and New Jersey—despite having no actual customers at the time.
Fast forward sixteen years, and India’s strategy has paid off immensely. Her clientele now includes prominent figures such as former President George W. Bush and celebrities like Mariah Carey. She primarily serves high-net-worth individuals earning over $100 million annually, who often lead complex lives and seek tailored experiences.
India emphasizes that her success lies not just in luxury but in the personal touch she provides. Drawing on her background as a server, she understands the importance of attention and care in building relationships. With a network of over 2,000 contacts in the hospitality sector, India crafts unique travel and dining experiences for her clients, who often have grand visions but lack the means to realize them.
She seeks to ensure that her clients enjoy genuinely memorable experiences rather than simply glamorous venues. For instance, she prefers recommending restaurants she finds genuinely exciting, such as Single Thread Farms in Napa, over more established names like the French Laundry.
India’s offerings have included extraordinary events, such as candlelight dinners in Versailles and brunch on the Arc de Triomphe. Additionally, she arranges meetings with influential figures, having facilitated breakfasts with the Hermes family and lunches with the Fendi family in Rome.
Yet, her services can also cater to simpler desires. For Bush’s trip to Ethiopia, she ensured he had familiar comforts like peanut butter and non-alcoholic beer, along with a warm welcome from local children in Texas Rangers caps.
Ultimately, India takes pride in her ability to connect on a personal level with both clients and everyday people. She believes that luxury is not the sole focus; her clients seek authentic experiences that resonate on a deeper level.