Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with the mindset of “fake it until you make it.” At the time, she faced skepticism from her husband as inquiries about travel services came in, even though she had no clients to fulfill those requests.
Fast forward sixteen years, and India’s initial strategy has proven successful. She now serves a high-profile clientele that includes notable figures like former President George W. Bush and various celebrities such as Mariah Carey. Her clients typically earn over $100 million a year, and she provides them with access and services they may not find on their own.
India emphasizes that her services go beyond mere luxury. “My clients are incredibly influential, but it’s not their connections that yield results. It’s the genuine care and attentiveness that I provide,” she states. With five years of experience as a server, she understands the importance of paying attention to what people truly desire.
Her extensive network includes over 2,000 contacts within the hospitality sector, allowing her to create unique travel and dining experiences tailored to her clients’ visions. “They often know what they want; they just lack the time, tools, and creativity to realize it,” India explains.
While high-end venues are part of her offerings, she prioritizes truly worthwhile experiences over mere prestige. For instance, she prefers to recommend dining at Single Thread Farms over the more recognized French Laundry, believing the former provides a more engaging experience.
India has orchestrated extraordinary events, such as a candlelit dinner in Versailles and brunch on the Arc de Triomphe. She also connects clients with prominent figures, arranging meals with the Hermes and Fendi families.
Even in straightforward requests, like ensuring former President Bush had peanut butter and non-alcoholic beer during a trip to Ethiopia, India’s attention to detail shines through. “I genuinely care about people,” she asserts, highlighting her commitment to finding authentic, enriching experiences for her clients beyond mere luxury.