In the competitive world of luxury travel, Jaclyn Sienna India has carved out a niche with her boutique travel concierge service, Sienna Charles, which she founded in 2008. Initially, India faced skepticism as she often pretended her business was thriving, even when it had no clients. Today, her vision has materialized, with a prestigious roster that includes world leaders and celebrities like Mariah Carey.
India’s clientele consists of individuals who earn over $100 million annually. Despite their wealth and influence, India believes what sets her apart is her genuine care for their experiences, rather than merely offering opulent options. Drawing from her background as a server, she has a deep understanding of human connection, which she leverages to craft unparalleled travel experiences.
Her “black book” includes over 2,000 industry contacts, enabling her to arrange unique activities that are not only luxurious but also personally meaningful. India emphasizes that the goal is to provide clients with memorable and authentic experiences, rather than simply access to the most exclusive venues. For example, she curated an intimate candlelight dinner at Versailles and arranged brunch atop the Arc de Triomphe, always with her clients’ unique desires in mind.
Beyond extravagance, she pays attention to simpler comforts. When former President George W. Bush visited Ethiopia, India made sure he was comfortable with familiar snacks, showcasing her ability to blend luxury with personal touch. She believes that understanding her clients’ visions, no matter how subtle, allows her to deliver unforgettable experiences.
India’s journey from faking it to thriving serves as an inspiring testament to the power of perseverance and connecting with people genuinely. This story illustrates the value of authentic experiences in luxury travel, affirming that even the wealthiest individuals seek meaningful moments beyond material possessions.