Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008, with the mindset of “fake it until you make it.” Initially, she faced skepticism, even from her husband, as she fielded calls from potential clients expressing interest in vacations. At that time, she lacked any actual clients but skillfully presented her business as busy and in demand.
Fast forward sixteen years, and India’s strategy has yielded impressive results. She now serves a prestigious clientele, including former President George W. Bush and celebrity figures like Mariah Carey. Her clientele is characterized by individuals who earn over $100 million annually, people who typically have access to any service they desire. The unique value India offers goes beyond mere luxury; it lies in her exceptional attention to detail and personalized care.
India emphasizes that successful connections are built on empathy and understanding. Drawing from her background as a server, she knows how to connect with clients on a personal level. Sienna Charles has access to an extensive network of over 2,000 relationships in the hospitality sector, allowing India to craft distinctive travel and dining experiences tailored to her clients’ desires.
Her approach involves deciphering her clients’ visions and translating them into reality with ingenuity. For instance, while many might expect her to book tables at renowned establishments like the French Laundry, India prioritizes unique experiences, such as recommending less conventional yet intriguing culinary destinations.
India is known for arranging exclusive events, such as a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. She also facilitates intimate gatherings with influential figures, including meetings with the Hermes and Fendi families.
Furthermore, she ensures that her clients’ basic comforts are met, as illustrated by her efforts to provide former President Bush with familiar items like peanut butter and non-alcoholic beer during his travels in Ethiopia. She believes in the importance of authentic experiences and draws insights from conversations with various individuals throughout her day, from taxi drivers to restaurant staff. India maintains that luxury is just one aspect; genuine connections and experiences are at the core of her service.