Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with the mindset of “fake it until you make it.” Initially, she faced skepticism from her husband as she fielded calls from potential clients, despite having no actual clientele at the time.
Fast forward sixteen years, and her strategy has proven successful. Today, India counts several high-profile figures among her clients, including world leaders and celebrities like Mariah Carey. Her services cater exclusively to individuals earning over $100 million annually.
India emphasizes that the key to her business is not just access to exclusive experiences but a personal touch. With a background in serving, she understands the importance of attentiveness and empathy in establishing connections. Her extensive network includes over 2,000 relationships in the hospitality sector, including hotels, yachts, and fine dining establishments.
She believes that her role is to translate her clients’ visions into reality, providing them with unique travel and dining experiences that cater to their desires. One notable mention is her preference for recommending unique experiences over iconic but less engaging venues, as seen in her approach to dining at renowned establishments.
India also arranges personalized experiences, such as private dinners in historical locations and meetings with influential personalities. For simpler requests, she ensures her clients, like former President Bush during his Ethiopia visit, receive familiar comforts.
Ultimately, India expresses a genuine care for her clients, focusing on delivering authentic experiences that go beyond mere luxury, reflecting a more holistic view of travel.