When Jaclyn Sienna India established Sienna Charles, her luxury travel concierge service, in 2008, she was determined to create a successful venture despite lacking initial clients. Early on, she faced skepticism, including doubt from her husband, as she would receive inquiries from potential customers looking for ordinary experiences like trips to Disney or weekends in New Jersey. However, India skillfully managed to convey a sense of exclusivity by claiming her services were fully booked with affluent clients.
Fast forward to sixteen years later, her strategy of “faking it until making it” has flourished. India now caters to a high-profile clientele, including former President George W. Bush and celebrities like Mariah Carey, focusing on individuals with annual incomes exceeding $100 million.
India emphasizes that what sets her apart is not only the luxurious services she can offer but also her genuine care for her clients. Drawing from her background as a server, she recognizes the importance of understanding human nature and establishing connections. With a robust network of over 2,000 relationships in the hospitality sector, she curates unique travel and dining experiences tailored to her clients’ desires, which often involve more than just high-status venues.
Sienna Charles aims to deliver authentic and memorable experiences. For example, India organized a candlelight dinner in Versailles and a brunch atop the Arc de Triomphe. She prioritizes individual experience over mere glamour, believing that true value lies in the uniqueness of the moments shared. One touching example involved ensuring President Bush had his favorite peanut butter and non-alcoholic beer while in Ethiopia, highlighting her attention to detail and personal touches.
By connecting her clients with local treasures and the stories behind them, India not only provides luxury but enriches their journeys with authentic experiences that resonate far beyond opulence.
This story shines a light on the power of perseverance, relationship-building, and genuine care in achieving success—a powerful reminder that, sometimes, the most authentic connections can create the richest experiences.