Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008 with a strategy of “faking it until you make it.” Initially, she faced skepticism, even from her husband, as she handled inquiries from potential clients while having no actual customers. “I’d apologize, saying we were fully booked with high-net-worth individuals,” she recalled.
Fast forward sixteen years, India has successfully built her clientele to include notable figures such as former President George W. Bush and singer Mariah Carey. Her business primarily caters to individuals earning over $100 million annually, people who are accustomed to luxury. India believes her differentiator lies in genuine care and deep understanding of her clients’ desires.
With a “black book” of more than 2,000 connections in the hospitality sector, India crafts unique travel and dining experiences. She utilizes her insight to interpret her clients’ visions, providing them with customized solutions that extend beyond mere luxury.
India prioritizes worthwhile experiences over conventional glamour. For instance, she chooses not to promote the famed French Laundry in Napa, instead advocating for Single Thread Farms as a more intriguing option.
Her services often feature exclusive events; she has organized unforgettable moments such as candlelight dinners in Versailles and brunches atop the Arc de Triomphe. India frequently combines meals with interactions with remarkable personalities, having arranged breakfasts with the Hermes family and lunches with the Fendi family in Rome.
At times, her clients’ requests lean towards simplicity. When Bush visited Ethiopia, she made sure he had familiar comforts like peanut butter and non-alcoholic beer, all while arranging a heartwarming welcome from local children.
India’s approach blends authentic experiences with luxury, as she communicates broadly with various individuals to uncover the most compelling options for her clients. She emphasizes that the world offers more than just lavish experiences—it encompasses a rich tapestry of genuine moments and connections.