Jaclyn Sienna India, who established her luxury travel concierge service Sienna Charles in 2008, initially faced skepticism—including from her husband—as she claimed to cater to high-net-worth clients despite having none. Over the past 16 years, her strategy of persistence has paid off, and her client list now includes numerous influential figures, such as former President George W. Bush and celebrities like Mariah Carey.
With a focus on serving individuals earning over $100 million a year, India emphasizes offering unique and meaningful experiences rather than just the most extravagant options. She attributes her success to her genuine care for clients, highlighting the importance of understanding their needs and desires.
Sienna Charles features an extensive network of over 2000 relationships within the hospitality sector, allowing India to create personalized travel experiences. She listens to her clients’ visions and aims to fulfill them creatively, sometimes going beyond the luxurious to find truly exceptional experiences. For instance, she has organized a candlelit dinner in Versailles and a brunch on the Arc de Triomphe.
India also emphasizes authentic interactions, arranging meetings with notable personalities, such as the Hermes and Fendi families. In some cases, her clients’ requests are surprisingly simple, like when she ensured that Bush had familiar comforts during his travels to Ethiopia.
Ultimately, India’s approach blends luxury with authenticity, reflecting a commitment to providing her clients with more than just opulent experiences, but rather memorable and personal ones.