Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with a bold approach of “faking it until making it.” Initially, she faced skepticism from her husband as she took calls from potential clients expressing interest in high-profile destinations. Behind the scenes, however, she had no clients.
Fast forward sixteen years, and her gamble has paid off. India now caters to an elite clientele that includes world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her services are designed for individuals earning over $100 million a year, who likely already have access to the finest things in life. So, what distinguishes India’s offerings?
According to India, it’s about providing personal care and attention. With a background as a server, she understands the nuances of customer service and prioritizes building genuine relationships. Her extensive “black book” contains over 2,000 connections within the hospitality sector, enabling her to create unique travel and dining experiences.
India emphasizes that her clients often know what they want but lack the necessary resources to bring their visions to life. She attributes her success to her ability to understand those aspirations quickly and deliver tailored experiences.
Her mission goes beyond merely gaining access to exclusive places; she aims to ensure her clients have meaningful experiences. For example, while many might covet dining at the upscale French Laundry in Napa, India prefers to recommend other unique culinary experiences such as Single Thread Farms.
Often, her work culminates in extraordinary events, such as organizing a candlelight dinner in Versailles or brunch on the Arc de Triomphe. She also likes to incorporate interactions with influential personalities, having arranged meals with the Hermes and Fendi families.
At times, her clients seek simple comforts. During a trip to Ethiopia, India made sure that Bush had familiar snacks like peanut butter and non-alcoholic beer, while he was welcomed by local children wearing Texas Rangers caps.
India reflects her dedication to authenticity, stating, “I genuinely care about people.” She engages with everyone from cab drivers to restaurant staff to find the best options for her clients, believing that the world of travel is about more than just luxury—it’s about creating authentic, memorable experiences.