Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008, with a commitment to portraying success even before it was achieved. Initially, she faced skepticism, including from her husband, as she navigated inquiries from potential clients despite having none. She would often claim her services were fully booked with high-net-worth individuals, which was not true at the time.
Fast forward sixteen years, and her effort to “fake it until you make it” has yielded significant success. India now serves an elite clientele that includes notable figures like former President George W. Bush and celebrities such as Mariah Carey. Her focus is on clients who earn over $100 million annually—individuals who seemingly have it all.
India emphasizes that her service goes beyond simply securing exclusive experiences; it is rooted in personal attention and genuine care. With a background as a server, she understands the nuances of what makes people happy and works diligently to cater to those preferences. She has cultivated a “black book” comprising over 2,000 connections within the hospitality sector, enabling her to create unique travel and dining experiences tailored to her clients’ visions.
When approached by clients, India aims to grasp their aspirations and translate them into reality. She prides herself on delivering singular experiences rather than just luxurious offerings. For instance, instead of promoting typical upscale dining options, she focuses on distinctive culinary experiences, such as booking meals at venues she personally finds more engaging.
India’s attention to detail is evident in her arrangements, from candlelit dinners in Versailles to brunches atop the Arc de Triomphe. She often supplements meals with opportunities to meet influential personalities, having organized breakfasts with the Hermes family and lunches with the Fendi family in Rome.
Occasionally, her clients seek the comforts of home, as demonstrated when she provided former President Bush with peanut butter and non-alcoholic beer during his trip to Ethiopia, where he was also welcomed by local children wearing Texas Rangers caps.
Her philosophy is clear: genuine care for her clients enhances their experiences. India engages with everyone from cab drivers to restaurant staff in a quest for authentic and enriching experiences, recognizing that true luxury is not solely about opulence; it’s about creating meaningful moments.