Jaclyn Sienna India launched Sienna Charles, her luxury travel concierge service, in 2008, operating under the motto of “fake it until you make it.” At the beginning, she faced skepticism, even from her husband, as she fielded inquiries from potential clients interested in high-profile destinations without having any actual clientele.
Now, sixteen years later, her strategy has borne fruit. India counts numerous influential figures among her clients, including celebrities like Mariah Carey and former President George W. Bush. Her exclusive services cater to individuals with an annual income exceeding $100 million, providing experiences that even those at the top of their game find hard to access on their own.
India believes the secret to her success is her genuine care for her clients. Drawing from her experience as a server, she understands the importance of personal connection and detailed attention. This philosophy enables her to cater unique travel experiences for her clients using her extensive network in the hospitality sector, which includes over 2,000 contacts across luxury hotels, yachts, and fine dining.
Through her understanding of her clients’ visions and desires, India is able to craft bespoke experiences that are not merely glamorous, but truly enriching. She selectively curates her offerings, opting not to promote highly touted venues that may not meet her clients’ expectations.
Her remarkable arrangements have included candlelight dinners at Versailles and brunch atop the Arc de Triomphe. Beyond prestigious dining experiences, India has facilitated intimate encounters with prominent figures, such as arranging breakfasts with the Hermes family and lunches with the Fendi family.
Sometimes, her clients prefer more straightforward comforts, as was the case when she ensured that George W. Bush had his favorite peanut butter and non-alcoholic beer during a trip to Ethiopia, complemented by the warm welcome of local children in Texas Rangers baseball caps.
India emphasizes the importance of authenticity in her service, stating, “The world is not just luxury. The world is not just fancy experiences. It’s everything.” She dedicates her days to connecting with a wide array of people—from taxi drivers to restaurant staff—to discover the most engaging options for her clientele.