Jaclyn Sienna India launched Sienna Charles, her upscale travel concierge service, in 2008 with a determination to succeed against the odds. Initially, she faced skepticism, including from her husband, as she fabricated a busy schedule despite lacking actual clients.
Fast forward sixteen years, and her strategy has proven effective. India’s clientele now includes global leaders and celebrities like former President George W. Bush and Mariah Carey. Her services cater to individuals earning over $100 million annually, many of whom are accustomed to having access to everything. Yet, India provides a unique touch that sets her apart.
She attributes her success to genuine care and empathy in her approach. Drawing from her five years of experience as a server, India emphasizes the importance of understanding and connecting with people. “It’s care. It’s leading from the heart,” she asserts.
Sienna Charles boasts an extensive network of over 2,000 contacts within the hospitality industry, covering luxury yachts, hotels, and fine dining. This network allows India to craft extraordinary travel and culinary experiences tailored to her clients’ desires.
“My clients articulate what they want to achieve; they just lack the tools and creativity to realize that vision,” India explains, highlighting her ability to capture their dreams and translate them into reality.
However, India’s goal transcends merely securing access to exclusive venues. She prioritizes creating meaningful and memorable experiences. For instance, she believes that the renowned French Laundry in Napa isn’t particularly exciting, opting instead to recommend other unique dining options.
Her work often results in extraordinary events, such as orchestrating a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. Additionally, India arranges memorable meals with notable personalities, including private breakfasts and lunches with prominent figures from luxury brands.
At times, her clients request simpler comforts, illustrated by her arrangements for Bush during his trip to Ethiopia, where he enjoyed familiar foods like peanut butter and non-alcoholic beer while being welcomed by local children.
Ultimately, India’s commitment to her clients reflects her belief that true luxury lies in authentic, enriching experiences. She dedicates her days to connecting with various people, keen to curate the most engaging and genuine options for those she serves. “The world is not just luxury. It’s everything,” she affirms, highlighting her clients’ appreciation for authentic encounters.