Jaclyn Sienna India launched Sienna Charles, her boutique travel concierge, in 2008 with a strategy of projecting success even before fully achieving it. Initially facing skepticism from her husband, who doubted her business acumen, India often fielded calls from potential clients expressing interest in travel services that she didn’t actually have at the time.
Fast forward sixteen years, and India’s hard work has paid off, as she now serves high-profile clients, including former President George W. Bush and celebrities such as Mariah Carey. Her clientele typically consists of individuals earning over $100 million annually, individuals who are already accustomed to luxury.
What sets India apart is her approach to service, which is centered on empathy and connection. She emphasizes that despite her clients’ influence and networks, true value comes from genuine care and understanding. With five years of experience waiting tables, India believes she has a unique insight into what truly matters to people, fostering deep connections in the hospitality industry through her expansive “black book” of 2,000 contacts involving luxury yachts, hotels, and high-end restaurants.
India’s mission extends beyond securing access to exclusive venues; she aims to create meaningful and memorable experiences. For instance, while she acknowledges the allure of renowned dining establishments, she prefers offering alternatives that she finds more intriguing, such as unique local experiences over typical high-profile restaurants.
Her services often result in extraordinary, bespoke events, such as candlelight dinners at iconic locations like Versailles or brunches on the Arc de Triomphe. India often intertwines personal interactions with her services, arranging meals with influential figures from famous families in the fashion industry.
However, she also caters to more straightforward needs. For Bush’s visit to Ethiopia, she made sure he had familiar comforts like peanut butter and non-alcoholic beer, proving that simple, nuanced details matter. India’s dedication to understanding the needs of her clients reflects her belief that authentic experiences, beyond mere luxury, are what they truly seek.