In 2008, Jaclyn Sienna India launched Sienna Charles, a unique boutique travel concierge, with the mantra of “fake it until you make it.” Initially, India faced skepticism, even from her husband, as she fielded calls from potential clients about travel plans despite not having any clients of her own at the time. Her strategy, however, proved successful over the years.
Today, Sienna Charles caters to a select clientele of influential figures, including world leaders and celebrities such as Mariah Carey, all of whom boast annual earnings exceeding $100 million. India explains that her role goes beyond mere luxury travel – it’s about understanding her clients’ desires and crafting unforgettable experiences that resonate on a personal level.
With a deep background in hospitality as a former server, India emphasizes the importance of genuine care and connection. She maintains an extensive network of over 2,000 contacts in the hospitality industry, which allows her to create tailored travel and dining experiences for her clients. Rather than prioritize well-known venues, she aims for authenticity and unique moments, often opting for experiences that reflect her clients’ true desires. For instance, she has organized extraordinary occasions such as candlelight dinners in Versailles and brunch on the Arc de Triomphe.
India also understands that sometimes her clients’ requests are simple, catering to their personal comforts. For example, when former President George W. Bush traveled to Ethiopia, she ensured he had familiar items like peanut butter and non-alcoholic beer, along with a warm welcome from local children.
Ultimately, India’s approach blends luxury with a heartfelt connection, showing that the essence of travel lies in creating meaningful moments and authentic experiences rather than just lavish displays. Her dedication to her clients and understanding of their needs have positioned Sienna Charles as a leader in bespoke travel experiences.
This story highlights the remarkable journey of a woman who started from scratch, demonstrating how passion, perseverance, and genuine care can lead to extraordinary success in an industry defined by exclusivity and luxury. It serves as an inspiring reminder that the heart of any service is about building relationships and truly understanding the needs of those we serve.