Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with determination and a strategy of confidence. Initially, India faced skepticism from her husband due to her claims of being fully booked with wealthy clients, even though she had no customers at that time.
Fast forward sixteen years, India’s strategy has proven successful. She now serves a high-profile clientele that includes world leaders like former President George W. Bush and celebrities such as Mariah Carey, with clients earning over $100 million a year. India emphasizes that her uniqueness lies in the genuine care she offers, which is crucial given that her clients are already accomplished and well-connected.
With an extensive network of over 2,000 contacts in the hospitality sector, Sienna Charles specializes in creating exclusive and personalized travel and dining experiences. India’s approach involves understanding her clients’ needs and swiftly transforming their visions into reality, even if they lack the resources or creativity to do so themselves.
While luxury is a significant aspect of her service, India prioritizes authenticity over opulence. For instance, she prefers recommending dining experiences based on quality and relevance rather than just notoriety, expressing a personal disinterest in highly touted venues like French Laundry. Instead, she champions the experiences at other less-publicized locations.
Her clients often enjoy unique events, such as a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. Furthermore, she strives to create memorable moments by incorporating encounters with notable personalities, including family members of high-end brands like Hermes and Fendi.
India also acknowledges that her clients sometimes seek simplicity. For example, when arranging a trip for Bush to Ethiopia, she facilitated the availability of familiar comforts such as peanut butter and non-alcoholic beer, alongside a heartwarming welcome from local children.
Her dedication to providing authentic experiences reflects her belief that the true value of travel lies in the connections and meaningful moments it fosters, beyond just luxury and extravagance.