Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with an ambitious goal: to portray success until she achieved it. Initially, she faced skepticism, even from her husband, as she received inquiries for trips that she had no clients to service. “I had to tell them we were fully booked for the season with high-net-worth clients,” she recalled, although at the time she had none.
Fast forward sixteen years, and India’s strategy has proven successful. She now serves world leaders, including former U.S. President George W. Bush, and high-profile celebrities such as Mariah Carey. Her clientele consists of individuals earning over $100 million annually, often seeking services that cater to their exclusive lifestyles.
India believes that her success lies not just in networking with powerful individuals but in understanding their needs on a personal level. “My clients are incredibly influential and know many people,” she noted, “but what matters more is genuine care and empathy.” Her experience as a server has equipped her with insights into what truly matters to people, emphasizing the importance of attentiveness in her service.
Her extensive connections in the hospitality sector provide her with access to a vast array of luxury experiences, from yachts to high-end restaurants. “Clients may have a vision but often lack the means to execute it,” she explained. “One of my strengths is grasping their vision and bringing it to life.”
India prides herself on curating unique experiences rather than simply offering glamorous options. She recalls choosing to steer clients away from popular destinations like the three-Michelin star French Laundry in Napa, favoring lesser-known but equally special places such as Single Thread Farms.
Her portfolio includes exclusive experiences like a candlelight dinner in Versailles and brunch atop the Arc de Triomphe. She frequently pairs gastronomic experiences with meetings involving influential figures, such as arranging breakfasts with the Hermes family or luncheons with the Fendi family in Rome.
Yet, India understands that sometimes her clients desire simple comforts. When President Bush visited Ethiopia, she ensured he had familiar comforts like peanut butter and non-alcoholic beer, along with a warm welcome from local children in Texas Rangers caps. “I genuinely care about people,” she asserted, explaining how her daily interactions—from cab drivers to restaurant staff—inspire her to find the most authentic experiences. “My clients want to experience everything, not just luxury but real moments,” she concluded.