In 2008, Jaclyn Sienna India took a leap of faith by launching Sienna Charles, her boutique travel concierge service, with a bold philosophy of “fake it until you make it.” At the time, she faced skepticism, even from her own husband, as they received inquiries from potential clients while she had no actual clients on her roster.
Fast forward sixteen years, and India’s perseverance has truly paid off. She now serves an elite clientele that includes high-profile figures such as former President George W. Bush and pop sensation Mariah Carey, all of whom have substantial annual incomes exceeding $100 million. But what exactly does India offer that ultra-wealthy individuals can’t provide for themselves?
India attributes her success to a combination of heartfelt service and deep understanding of her clients’ needs. “It’s care,” she explains. Drawing from her previous experience as a server, she emphasizes the importance of emotional intelligence in her business. Her extensive network, boasting over 2,000 connections within the luxury hospitality sector, allows her to create exclusive travel experiences tailored to her clients’ desires.
More than simply providing luxury invites, India focuses on creating meaningful and memorable experiences. She recalls instances where she arranged unique dining experiences, such as a candlelit dinner in the iconic Versailles and brunch atop the Arc de Triomphe. Unlike many in her industry, she prioritizes the quality of experiences over their glamour, often steering clients towards innovative venues rather than the well-trodden paths of tourist favorites.
Besides crafting extraordinary dining occasions, India also keeps a keen eye on her clients’ comfort, catering to their needs in personal ways. For instance, when arranging for President Bush’s visit to Ethiopia, she made sure to include familiar comforts like peanut butter and non-alcoholic beer on his travels.
India’s approach highlights that true luxury lies not just in extravagant setups but in the authenticity and personal touch of experiences. By genuinely caring for her clients and dedicating time to connect with various people, from drivers to restaurant staff, she curates authentic journeys that fulfill her clients’ dreams and desires.
This story of Jaclyn Sienna India serves as a testament to the power of determination and empathy in business. Her journey from a fledgling entrepreneur to a leader in the luxury travel sector inspires others to value the importance of building genuine relationships and delivering heartfelt service. It’s a reminder that success can be achieved through connecting with others and providing extraordinary experiences, no matter one’s starting point.