In 2008, Jaclyn Sienna India established Sienna Charles, a boutique travel concierge, with the philosophy of “fake it until you make it.” Initially, she faced skepticism from those around her, including her husband, as she received inquiries from potential clients despite not having any at the time.
Fast forward sixteen years, and India’s strategy has proven successful. Her clientele now includes significant figures such as former President George W. Bush and celebrities like Mariah Carey. She specializes in catering to high-net-worth individuals who generate over $100 million annually, providing exclusive services tailored to their needs.
India emphasizes that, although her clients may wield more power and connections, it’s her genuine care and personal touch that make the difference. Drawing from her experience as a server, she understands the nuances of customer service and the importance of attentiveness.
Her connections extend to a “black book” of over 2,000 industry contacts, allowing her to curate exceptional travel and dining experiences. India notes that her clients often have specific visions but lack the means to realize them; her skill lies in grasping those ideas and bringing them to life.
Her focus isn’t solely on luxury but also on ensuring genuine, meaningful experiences. For example, while she has access to exclusive venues like the three-Michelin-star restaurant French Laundry, she prioritizes unique offerings like Single Thread Farms.
India has curated remarkable events for her clients, including a candlelit dinner at Versailles and brunch atop the Arc de Triomphe. She also strives to integrate personal interactions with influential figures, having arranged meals with the Hermes and Fendi families.
At times, her clients desire simpler comforts, as seen when she ensured that Bush felt at home during his trip to Ethiopia with familiar food items. Ultimately, India is dedicated to creating authentic experiences, emphasizing that her work transcends luxury to encompass the richness of diverse and genuine interactions.