In 2008, Jaclyn Sienna India launched Sienna Charles, her boutique travel concierge, with the belief that appearing successful could lead to real accomplishments. Initially met with skepticism, even from her husband, she managed to attract attention from potential clients despite lacking any at the time. She would often turn down inquiries, citing high demand, while still trying to build her business.
Fast forward sixteen years, and the strategy has proven effective. India now serves a prominent clientele, including former President George W. Bush and celebrities such as Mariah Carey, all of whom earn over $100 million annually. Her services cater to individuals who seemingly have access to everything, raising the question of what unique offerings she can provide.
India emphasizes that success in her business stems from genuine care and emotional intelligence. Drawing from her five years of experience as a server, she understands the nuances of human interaction and prioritizes personal connections with her clients over sheer power or prestige.
Sienna Charles is distinguished by its extensive network, featuring over 2,000 contacts within the hospitality industry, allowing India to create exceptional travel and dining experiences tailored specifically for her clients. She can decipher their aspirations and translate them into memorable services, even if they initially lack the means or time to realize them.
While luxury is an aspect of her service, India believes in the importance of authenticity and meaningful experiences. For instance, she has chosen not to promote certain renowned restaurants if she feels they do not offer unique value. She has curated unforgettable moments, like candlelight dinners in Versailles and brunch atop the Arc de Triomphe.
India also emphasizes the importance of blending exclusive dining with opportunities to meet influential figures, having arranged meals with prominent families in the fashion industry. Yet, her attention to her clients’ desires can also manifest in more thoughtful, personal touches, such as ensuring Bush had familiar snacks while traveling in Ethiopia.
Ultimately, India’s commitment lies in providing diverse experiences that reflect genuine cultural engagement, beyond just luxurious or extravagant encounters. She strives to consider every detail, driven by her care for clients and a desire to share the world’s authentic offerings.