In 2008, Jaclyn Sienna India launched Sienna Charles, her boutique travel concierge service, with a determination to “fake it until you make it.” Initially, India faced skepticism, as her husband believed her ambitions were misguided. She recalls receiving inquiries from potential clients about vacations to popular destinations, only to respond that she was fully booked, despite having no clients at that stage.
However, after sixteen years of hard work and perseverance, India’s efforts have resulted in a successful business catering to high-net-worth individuals. Her clientele now includes notable figures, such as former President George W. Bush and celebrities like Mariah Carey, with clients earning over $100 million annually.
India’s approach to serving her clients is centered on personal connection and attention to detail. She emphasizes that while her clients may possess significant power and influence, it’s the genuine care and understanding of their needs that sets her services apart. Drawing from her experience as a server, India focuses on what truly matters to her clients, providing customized travel experiences that they may not be able to achieve independently.
She maintains an extensive network in the hospitality industry, which allows her to craft unique travel and dining experiences that resonate with her clients’ desires. For India, it’s not just about securing reservations at the most exclusive venues but ensuring that the experiences are meaningful and memorable.
For instance, she opts not to recommend the well-known French Laundry restaurant, believing that alternatives like Single Thread Farms offer more exciting culinary experiences. Her events are often exceptional, including candlelight dinners in Versailles and brunch on the Arc de Triomphe.
India also arranges intimate experiences with prominent figures, having facilitated meals with families like the Hermès and Fendi families. Additionally, she recognizes that sometimes, her clients seek a taste of home, as demonstrated when she ensured that Bush had his favorite peanut butter and non-alcoholic beer during his trip to Ethiopia, where he was welcomed by local children in Texas Rangers caps.
Through her dedication and personal touch, India continues to focus on providing authentic experiences that extend beyond luxury, catering to the diverse interests of her clients.