Jaclyn Sienna India established her luxury travel concierge, Sienna Charles, in 2008 with the mindset of “fake it until you make it.” Initially, India faced skepticism from her husband, who couldn’t understand how they could receive inquiries for travel arrangements despite having no clients.
Fast forward sixteen years, and India has transformed her initial ambitions into a flourishing business that counts high-profile figures such as former President George W. Bush and celebrities like Mariah Carey among her clientele. Her exclusive services cater to individuals with annual incomes exceeding $100 million, catering to those who desire tailored experiences beyond what they can arrange themselves.
India emphasizes the importance of genuine care in her approach. With a background as a server, she understands human connection and the significance of attention and empathy in her business. She maintains an extensive network of over 2,000 contacts across the hospitality sector, allowing her to curate unique travel and dining experiences for her high-net-worth clients.
Clients often come to her with a vision of what they want to achieve but lack the means to realize it. India’s talent lies in interpreting these visions and providing personalized solutions that go beyond mere luxury. She prioritizes meaningful experiences over just exclusive venues, even turning down requests for prestigious establishments in favor of more interesting options like Single Thread Farms over the renowned French Laundry.
Her tailored experiences are truly one-of-a-kind; she has organized memorable events such as a candlelight dinner in Versailles and brunch on the Arc de Triomphe. Additionally, her services often include unique interactions with influential figures, like breakfast with the Hermes family or lunch with the Fendi family in Rome.
India also attends to the simpler desires of her clients, providing comforting amenities like peanut butter and non-alcoholic beer for Bush during his trip to Ethiopia, where he was greeted by children wearing Texas Rangers hats.
With a philosophy that values authenticity as much as luxury, India engages daily with various individuals, from drivers to restaurant staff, to uncover the most intriguing experiences for her clients. She believes that the world encompasses more than just high-end luxury; it is the rich tapestry of genuine experiences that truly resonates with those she serves.