Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with the intention of “faking it until making it.” Initially, she faced skepticism from her husband as she handled calls from potential clients she had no actual bookings for.
Fast forward sixteen years, India’s strategy paid off, leading her to serve high-profile clients, including world leaders like former President George W. Bush and celebrities like Mariah Carey. Her clientele consists of individuals with annual incomes exceeding $100 million, or those who are already accustomed to luxury. Despite this, India emphasizes her unique value proposition: the genuine care she provides.
India draws upon her background as a server to connect with her high-net-worth clients, acknowledging that while they may possess wealth and influential networks, what sets her apart is her personal touch and understanding of their needs. With an extensive database of over 2,000 contacts in the hospitality sector, she crafts tailored travel and dining experiences.
Her offerings go beyond access to exclusive venues; they are designed to ensure meaningful and memorable experiences. For instance, while she could easily secure a reservation at the famed French Laundry, India prefers to recommend the more innovative Single Thread Farms.
India’s bespoke events illustrate her dedication to personalization. These include unique dining experiences, such as a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. She often combines meals with opportunities to meet prominent figures, showcasing her extensive networking skills.
However, her attention to her clients’ comfort extends to simpler requests as well. When arranging a trip for Bush to Ethiopia, she made sure he had familiar comforts available, demonstrating her commitment to authenticity alongside luxury.
Through her daily interactions with everyone from taxi drivers to restaurant staff, India uncovers unique options for her clients, proving that the world of travel is not solely defined by opulence, but by rich, authentic experiences.