Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008 with the intent to create a thriving business, even before she had any clients. Initially, she faced skepticism from her husband, as she encountered inquiries from potential clients based on her articles, despite having no bookings.
Fast forward sixteen years, and her strategy of ‘faking it until making it’ has paid off handsomely. India now caters to a high-profile clientele that includes world leaders and celebrities, with clients who earn over $100 million annually. Her focus is not just on luxury but on providing unique experiences that her affluent clients may not achieve on their own.
India emphasizes that the key to her business is genuine care and understanding of her clients’ needs. Drawing from her background as a server, she believes that attentive service is essential. Sienna Charles has cultivated an extensive network within the hospitality sector, including over 2,000 connections in luxury hotels, restaurants, and yachts, allowing her to curate remarkable travel experiences.
Rather than simply booking the most luxurious venues, India aims to create meaningful experiences for her clients. For instance, she is selective about her recommendations, preferring to suggest options she believes to be more engaging. While she could easily secure a reservation at top restaurants, she prioritizes what resonates with her clients.
Her services have included arranging a candle-lit dinner in Versailles and brunch on the Arc de Triomphe. She also prides herself on providing her clients with opportunities to meet notable personalities, such as the Hermes and Fendi families.
Sometimes, her services involve simple comforts, as illustrated when she ensured former President George W. Bush had familiar items like peanut butter during a trip to Ethiopia. India actively engages with various people to discover authentic experiences for her clients, proving that luxury is about more than just opulence; it is about genuine moments and connections.