Jaclyn Sienna India established her travel concierge service, Sienna Charles, in 2008 with a clear vision: to project success while building her business. Initially, she faced skepticism from her husband as she handled inquiries from potential clients despite having no customers at the time.
Fast forward sixteen years, and India’s strategy has proved successful. She now boasts a client roster that includes prominent figures such as former President George W. Bush and celebrity icon Mariah Carey. Her services cater to high-net-worth individuals earning over $100 million annually, individuals who possess considerable resources but seek unique experiences.
India emphasizes that her approach centers on genuine care and personal connections rather than merely accessing exclusive venues. With a background in serving, she has a keen understanding of what people appreciate. “It’s about leading from the heart,” she explains, highlighting the significance of attentiveness in her work.
Sienna Charles is supported by a vast network of more than 2,000 contacts in the hospitality sector, enabling India to craft tailored travel and dining experiences for her clientele. She recognizes the aspirations of her clients and translates their ideas into reality, providing them with the custom experiences they may lack access to.
India focuses on ensuring that the experiences she creates are meaningful rather than merely luxurious. While she has the capability to secure reservations at top-rated restaurants, she prioritizes unique experiences. For example, she believes that dining at Single Thread Farms, a local farm-to-table restaurant, is a more intriguing option than the much-lauded French Laundry.
Her service often includes crafting extraordinary moments, such as arranging a candlelit dinner at Versailles or a brunch on the Arc de Triomphe. She also integrates opportunities for her clients to meet influential personalities, including family members of luxury brands like Hermes and Fendi.
Sometimes, her clients request simple comforts. For instance, when preparing for Bush’s trip to Ethiopia, she made sure he had peanut butter and non-alcoholic beer, along with a warm welcome featuring local children in Texas Rangers hats.
“I genuinely care about people,” India states, noting her commitment to seeking out interesting experiences from various voices she encounters, including taxi drivers and restaurant staff. Her philosophy embraces the notion that exceptional experiences encompass authenticity, not just luxury.