Jaclyn Sienna India established Sienna Charles, a high-end travel concierge service, in 2008 with the ambitious mindset of “faking it until making it.” Initially, she faced skepticism, including doubts from her husband when potential clients reached out based on nonexistent articles or her nonexistent clientele. However, her perseverance has paid off significantly over the past sixteen years.
Today, India boasts an impressive list of clients, including world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her services cater to ultra-high-net-worth individuals, those earning over $100 million annually, who often seem to have access to everything. So, what makes Sienna Charles stand out?
India emphasizes that providing care and understanding her clients’ unique desires is essential to her service. With a background as a server, she knows how to connect with people deeply. Her extensive “black book,” containing over 2,000 professional connections within the hospitality industry, enables her to personalize luxury travel experiences that resonate on a human level.
While glamour is a part of her job, India prioritizes authenticity and quality experiences over mere exclusivity. For instance, she prefers recommending dining experiences at unique establishments rather than generic high-end options, like avoiding the famous French Laundry in favor of lesser-known yet exceptional venues.
Her ability to curate extraordinary experiences is evident in her past arrangements, such as a candlelit dinner in Versailles and brunch atop the Arc de Triomphe. Additionally, she has facilitated personal encounters with influential figures, such as meals with the Hermes and Fendi families.
Even when catering to the simpler preferences of clients like Bush, who desired home comforts during a trip to Ethiopia, India showcases her commitment to attentiveness and personal care. She recognizes that her clientele desires a blend of luxury and authenticity, believing that the essence of travel lies in genuine experiences.
This story of Jaclyn Sienna India is a testament to how passion, creativity, and a commitment to understanding others can lead to remarkable success. It highlights the importance of genuine care in service-oriented businesses, emphasizing that a personal touch can make all the difference in any endeavor. Those aspiring to create lasting impressions in their fields can take inspiration from her journey—it is not just about having the latest offering, but about creating memorable, meaningful experiences for clients.