Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with a goal of creating a successful business, even if it meant initially pretending to have an established clientele. Early on, she faced skepticism, including from her husband, as she received inquiries for travel while having no clients to accommodate.
Fast forward sixteen years, and India has successfully built her brand and clientele, which includes high-profile individuals such as former President George W. Bush and celebrities like Mariah Carey. Her services cater to clients who earn over $100 million annually, individuals who could technically plan their own trips but seek a personalized touch.
India emphasizes that the key to her service is genuine care and understanding. Drawing from her background as a server, she values the importance of connecting with clients on a personal level. Her extensive network, referred to as a “black book,” includes over 2,000 contacts in the hospitality industry, which allows her to create unique travel experiences.
She believes that her clients often have ambitious visions for their trips but lack the resources or creativity to execute them. By listening closely to their needs, she is able to deliver tailored experiences, focusing not just on luxury, but on genuine enjoyment. For example, she opts for more unique dining experiences rather than well-known fine dining spots, because her priority is ensuring that her clients have truly memorable moments.
India has orchestrated exclusive events, such as a candlelit dinner in Versailles and brunch on the Arc de Triomphe, while also facilitating meetings with influential figures like the Hermes and Fendi families. Yet, she also recognizes that simple comforts are sometimes what her clients desire. During Bush’s trip to Ethiopia, she arranged for him to have familiar snacks and a warm welcome from local children wearing Texas Rangers caps.
Her approach is rooted in a genuine care for people. India believes that the world of travel encompasses more than just luxury; it is about authentic experiences that resonate with her clients. She dedicates time to engage with various individuals, from cab drivers to restaurant staff, to discover unique opportunities that enrich her clients’ journeys.