Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with a determination to succeed, even if it meant projecting more success than she had at the time. Initially, she faced skepticism, even from her husband, as she took calls from potential clients expressing interest in exclusive travel experiences, despite having no clients of her own.
Fast forward sixteen years, and India has successfully established herself in the elite travel industry, serving high-net-worth clients, including former President George W. Bush and celebrities like Mariah Carey. She focuses on delivering not just lavish experiences but genuine, tailored services that cater to the unique desires of her clientele, who often earn over $100 million annually.
India attributes her success to strong relationships within the hospitality industry, or what she refers to as her “black book,” which contains over 2,000 contacts that span exclusive hotels, eateries, and services. She emphasizes that her approach is centered around understanding the specific visions of her clients, helping them achieve their goals with creativity and access that they may lack.
Her offerings often go beyond luxury—seeking meaningful, authentic experiences. For instance, while she could secure a reservation at the renowned French Laundry restaurant, India prefers to direct her clients toward more unique experiences, such as a meal at Single Thread Farms. Her hallmark events include arranging a candlelight dinner in Versailles and brunch atop the Arc de Triomphe, experiences that are often coupled with interactions with influential personalities, like the Hermes family.
Even when catering to former President Bush, India demonstrated her attentiveness to personal comforts, ensuring he had familiar items like peanut butter and non-alcoholic beer during his trip to Ethiopia. Her philosophy revolves around the idea that true luxury transcends opulence; it lies in authentic and memorable experiences that resonate with her clients.
Jaclyn Sienna India’s journey underscores the importance of determination, relationship-building, and genuine care in the luxury service industry. Her story serves as motivation for aspiring entrepreneurs who seek to carve their niche in competitive fields.
In summary, India’s innovative approach to luxury travel not only reflects her business acumen but also reminds us that the best experiences are grounded in authenticity and personal connection. This perspective can inspire others to focus on enriching the lives of their clients through thoughtful and personalized service.