Jaclyn Sienna India founded her travel concierge service, Sienna Charles, in 2008, aiming to secure high-profile clients through a strategy of presenting herself as more established than she was at the time.
Initially, India faced skepticism, even from her husband, as inquiries about her services came in without any actual clients to speak of. She often pretended to be booked solid, despite having no clientele. Fast forward sixteen years, and her approach has proven successful, attracting notable figures including former President George W. Bush and celebrities like Mariah Carey. Her clientele comprises individuals earning over $100 million annually, who often have extensive resources but seek a more personal touch in their experiences.
India emphasizes the value of genuine care in her services, stating that understanding clients’ needs is crucial. With a rich network of over 2,000 relationships in the hospitality sector, she curates unique travel and dining experiences tailored to her clients’ desires. India possesses a keen ability to translate her clients’ visions into reality, acknowledging that they often lack the time and connections to achieve those experiences independently.
She prioritizes providing meaningful experiences over mere luxury, expressing that some of the most sought-after venues may not always offer the most enriching experiences. For example, while she could easily secure reservations at renowned restaurants, she often opts instead for locations that offer a more captivating and memorable atmosphere.
Some of the highlights of her service have included orchestrating exclusive events like a candlelit dinner in Versailles or a brunch atop the Arc de Triomphe. She also forges memorable encounters, such as arranging meals with prominent families in the luxury fashion sector.
At times, her clients have simpler desires. When President Bush visited Ethiopia, she made sure he had familiar comforts like peanut butter and non-alcoholic beer. This personalized attention stems from her commitment to understanding people at all levels, whether it’s engaging with cab drivers or restaurant staff, which allows her to provide authentic and diverse experiences for her clients.