Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008 with a vision to succeed despite starting with little more than ambition. Initially, she and her husband faced skepticism as they received inquiries from potential clients, which she had to decline, claiming they were fully booked—despite having no clients at all.
Fast forward sixteen years, and India’s strategy has proven successful. She now caters to high-profile clients, including former President George W. Bush and celebrities like Mariah Carey. Her clientele consists of individuals with annual earnings exceeding $100 million, leading her to question what unique offerings she can provide that they cannot arrange themselves.
India believes that her success lies in the personal touch she provides, stating, “It’s care. It’s leading from the heart.” Her background as a server for five years allowed her to develop an understanding of people’s desires. She emphasizes the importance of personalization and attentiveness.
With a “black book” of over 2,000 connections in the hospitality sector, India leverages her relationships to craft unique travel and dining experiences for her clients. She prioritizes understanding her clients’ visions and translating them into memorable experiences.
Her focus goes beyond just securing access to glamorous venues; she aims to ensure that every experience has true value. For instance, instead of pushing popular spots like the French Laundry, she prefers to recommend distinctive experiences that align with her clients’ interests.
Notable arrangements have included a candlelight dinner at Versailles and brunch on the Arc de Triomphe. She also strives to create captivating opportunities for her clients to meet notable figures, such as organizing meals with the Hermes and Fendi families.
At times, her clients’ needs are more straightforward. When Bush visited Ethiopia, she arranged for familiar comforts like peanut butter and non-alcoholic beer, ensuring he felt at home.
India expresses genuine care for her clients and dedicates her time to engaging with various individuals, from cab drivers to restaurant staff, to discover unique options. She understands that the essence of travel is not solely about luxury but rather encompasses authentic experiences that resonate on a personal level.